First launched in 1997, VERA now features a wide range of women's underwear and lingerie and has evolved as the top brand of Vietnam’s women.
Aiming to accentuate the female form and beauty in the age range of 18 to 35, VERA brands focus on trendy, classy, glamorous and healthy angles.
VERA has 5 sub-brands: LUXURY, SEXY, FEMININE, CLASSIC and JUST RELAX.
With Quadrille Nishida’s 40 years of experience in Japan and the collective expertise of Son Kim - VERA has emerged as a leading player on the domestic market as a Top of Mind brand. The brand itself presents a winning combination of advanced technology and manufacturing techniques from Japan and skilled Vietnamese workmanship. [More...]
WOW is a women home wear fashion brand developed by Son Kim Fashion Corp. WOW offers quality, contemporary clothing created with style in mind, yet featuring simple and comfortable designs. WOW designs not only suit local taste but also catch up with international trends.
WOWECO is another brand of WOW. It was specifically developed for price sensitive shoppers who look for fashion products at a reasonable price and quality. The brand is distributed mainly via supermarkets such as BigC, Metro, Co.op.mart . [More...]
Jockey International, Inc. was founded born in the USA in 1876. Today, Jockey is a leading supplier and marketer of apparel producs sold in more than 120 coutries around the world.
Jockey’s products cover underwear for both men and women, men socks, active sport and yoga wear.
Jockey® is the only True, Authentic and Original International underwear brand. “There’s only one Jockey.” We first established our rich heritage, but always bring it forward to our modern, relevant positioning for today’s consumer.
We are a full franchisee of Jockey® Brand in Vietnam with full capability to design, produce and distribute Jockey® products.
We focus on high-end quality, distributed in department stores, own brand stores and fashion boutiques.
JOX is another brand name of JOCKEY with more competitive pricing, and was specifically introduced in Vietnam to sell in wholesale markets and supermarkets. [More...]
BUSS FIGO is a outerwear fashion brand, owned by SonKim Fashion. Launched in early 2010, Buss Figo is capturing market share with high quality & reasonable price. Buss Figo has been voted to Top high quality Vietnamese goods (Hàng Việt Nam Chất Lượng Cao) in 2011.
J.BUSS, a domestic brand, targets at local average income earners. As the brand’s striking designs suit major consumers, it is distributed to the mass market sector.